Bud Light has recently partnered with social media influencer, Dylan Mulvaney, to promote the company’s March Madness contest on TikTok. With over 10.8 million followers, Mulvaney is one of the most influential LGBTQ+ creators on the platform. However, the partnership sparked backlash among conservative fans of Bud Light who were not pleased with the company’s association with a trans influencer.
Mulvaney’s video for the campaign features her dressed as Audrey Hepburn’s character from Breakfast at Tiffany’s, promoting herself as a “Bud Light Partner.” Despite the negative reactions from some fans, Anheuser-Busch, the parent company of Bud Light, has stood by its decision to work with Mulvaney.
In response to the controversy, Anheuser-Busch released a statement to BuzzFeed News, stating that the company works with hundreds of influencers as a way to connect with audiences across various demographics. The statement further clarified that the commemorative cans featuring Mulvaney were produced as a gift to celebrate a personal milestone and are not for sale to the general public.
Mulvaney’s Role in the LGBTQ+ Community
Dylan Mulvaney is a well-known social media influencer and a trans woman who has been actively promoting LGBTQ+ rights on various platforms. Her partnership with Bud Light is not the first time she has worked with major brands to promote LGBTQ+ awareness.
In 2019, Nike featured Mulvaney in a commercial that celebrated the stories of female athletes. The ad showcased Mulvaney’s story and journey as a trans woman, promoting inclusivity and acceptance.
Mulvaney has also worked with Budweiser in the past, featuring in a video that promoted the company’s campaign for International Women’s Day in 2020. The video aimed to encourage people to support and celebrate women’s achievements. So you can watch video here below links. 👇🏻👇🏻
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Conclusion
Despite the backlash from some conservative fans of Bud Light, the company has remained committed to working with influencers like Dylan Mulvaney to reach a wider audience. Mulvaney’s partnership with Bud Light is just one example of her work with major brands to promote inclusivity and acceptance of the LGBTQ+ community. As the world continues to become more diverse and accepting, it is crucial that companies like Bud Light take steps to promote inclusivity and diversity in their campaigns.
