Viral35.com – TikTok has become one of the world’s most popular social media platforms, with over 1 billion users. The platform’s algorithm, which uses machine learning to tailor content to each user’s preferences, is praised for its accuracy in predicting what users will enjoy and for keeping them on the app for extended periods of time. However, it has also been criticized for a lack of transparency in its data collection and handling practices.
How TikTok tracked a UK journalist through her cat’s account
TikTok, the popular social media platform, tracked Cristina Criddle, a UK-based journalist, through her personal account, including her cat’s account, without her knowledge or consent. She received a call from TikTok, two days before Christmas, informing her that two workers from China and the US had accessed her data without authorization.
Cristina’s experience and reaction
Cristina Criddle, a Financial Times technology correspondent, described the experience as “terrifying, horrible, and quite violating.” The incident occurred last summer, and she is unaware of the extent of the tracking. She informed BBC News of the incident as TikTok and its parent firm, ByteDance, had continuously denied such occurrences.
TikTok’s response and admission
TikTok has admitted that its internal audit department compared Cristina’s IP address with that of its employees, leading to the discovery of the unauthorized access. The company stated that its employees had “misused their authority” and acted improperly. The platform’s data collection and handling practices have been criticized for a lack of transparency. So you can watch video here below links.
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Conclusion
TikTok’s tracking of a journalist through her personal account without consent raises concerns about the platform’s data collection and handling practices. The incident highlights the need for transparency in social media companies’ data policies and stricter regulation to protect users’ privacy.